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Learn more about our methodology

Our process covers all aspects of SEO and GEO. However, it also contributes to other channels and even other lines of business.

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Avanzar

Our SEO Process

A proven step-by-step method to get your business to the top of the search results.

What does an SEO Audit include?

It's not just a checklist. A professional SEO audit is a comprehensive diagnosis of your site's digital health, combining technical, content, and competitive analysis to build a roadmap based on real data.

Complete Technical Analysis

We review loading speed, indexing, URL structure, sitemaps, robots.txt, 404 errors, redirects, and everything else that affects how Google crawls and indexes your site.

Content Audit

We evaluate the quality, relevance, and optimization of your existing content. We identify content gaps and opportunities to outperform your competition.

Keyword Analysis

We research which keywords are most valuable for your business, what your current positioning is, and where the greatest opportunities for growth exist.

Backlinks Profile

We analyze the quality and quantity of links pointing to your site, identify toxic links, and evaluate your domain authority versus the competition.

Competitive Analysis

We study your main competitors: what keywords they are capturing, what content they are creating, and what strategies you can replicate or surpass.

Optimization for AI

We evaluate your readiness for AI Overview, generative searches, and voice assistants. SEO is evolving, and your site must be ready.

How we identify opportunities and problems

We use world-class tools combined with human expertise to pinpoint exactly what is holding back your growth and what levers you can activate today for measurable results.

Opportunities we identify
  • Low-competition keywords with high search volume
  • Competitor content you can outperform
  • Technical quick wins that improve rankings fast
  • Content gaps on your site versus the competition
  • Featured snippet and position zero opportunities
  • Potential backlinks from authoritative sites
Problems we detected
  • Technical errors that prevent proper indexing
  • Duplicate content or thin content
  • Toxic backlinks that damage your authority
  • Speed issues and Core Web Vitals
  • Lack of mobile optimization
  • Site structure that is confusing for Google

Tools we use

We don't improvise. We use the same professional tools that leading global SEO agencies use to provide you with accurate and actionable insights.

SE Ranking

It helps us evaluate the overall status of the website, providing us with a prioritized list of actions based on errors, warnings, and notices.

Webpagetest

It helps us review the page loading speed in detail, validating which process takes the longest and how to optimize it.

Nord Crawler

Our own tool that helps us determine how many internal URLs the website has and which ones are not being considered in the analysis or have potential for improvement.

Benefits of an SEO Audit

An audit is not the end, it is the beginning. It gives you absolute clarity on where to invest your resources for maximum impact.

Why do you need an audit?
  • Detect technical problems

    The audit allows you to identify errors in indexing, speed, structure, and other factors that prevent the site from ranking correctly.

  • Evaluate the quality of the content

    It helps you understand whether the current content meets the search intent, is outdated, or needs optimization.

  • Analyze the architecture

    It allows you to see how the information is organized and whether the navigation makes it easy for users and search engines to find what they need.

  • Identify opportunities for growth

    Detect new keywords, improvements to existing pages, and areas where the site can gain visibility and traffic.

  • Measure the actual status of positioning

    It provides a clear diagnosis of current performance and establishes a basis for planning actions and prioritizing strategic efforts.

How we design the strategy

Designing a strategy means defining a clear and coherent path to achieve a goal, making informed decisions about what to do, what not to do, and how to do it in order to maximize the chances of success.

Define the objective

A strategy always starts with a clear goal.

Understanding the context

Includes analyzing: market, competition, trends, internal capabilities, limitations.

Define strategic pillars

The strategic pillars will define how the central objective will be achieved.

What does strategy design include?

Not all companies have the same opportunities in SEO, nor do they have the same objectives, so it is important that we design an SEO strategy specifically for each company.

Market analysis
  • Keyword analysis
  • Product demand
  • Seasonality analysis by keyword
  • SEO competitiveness level
  • Ratio of transactional and informational keywords
Brand analysis
  • Demand for your own products or services
  • Level of competitiveness due to cannibalization
  • Situational analysis of high demand
  • Comparison with demand for competitors' products or services

Tools we use

We don't improvise. We use the same professional tools that leading global SEO agencies use to provide you with accurate and actionable insights.

Google Ads Keyword Planner

It helps us to understand search volumes and seasonality for the keywords we analyze.

SE Ranking

With its Position Tracking tool, we can find out what the average position we should consider is.

Google Trends

In certain situations, it is important to know what terms and topics are being discussed. This gives us the most recent trend data.

Benefits of designing a strategy
  • Clear focus

    It helps define what is truly important and prevents efforts from being wasted on activities that do not contribute to the objective.

  • Better use of resources

    It allows you to allocate time, money, and effort where they will have the greatest impact.

  • Team lineup

    Everyone understands where we are headed and why, which improves coordination and decision-making.

  • Greater adaptability

    Una estrategia clara facilita ajustar el rumbo cuando cambian las condiciones, sin perder la dirección general.

  • Measuring progress

    Establish indicators and priorities that enable progress to be assessed and problems to be detected early on.

  • Competitive differentiation

    It helps define how to stand out from competitors or existing alternatives.

Why is planning important?

Planning is key to working with clarity and focus, allowing you to organize actions, prioritize tasks, and anticipate potential obstacles. It also provides transparency to the client, showing them what we will do, why, and within what timeframe, which builds trust and aligns expectations from the outset.

Benefits for management and the team
  • It allows you to define what needs to be done first and what adds the most value.
  • It structures tasks, timelines, and responsibilities, avoiding improvisation.
  • It helps you allocate time, effort, and budget wisely.
  • It allows you to anticipate obstacles and make preventive decisions.
  • Everyone knows what is expected, what will be delivered, and by when.
Benefits for the project
  • It shows what will be done, when, and why, strengthening trust.
  • It avoids misunderstandings, unexpected changes, or false assumptions.
  • A solid plan demonstrates method, rigor, and a clear vision of the project.
  • It allows you to show progress, justify decisions, and keep the client involved.
  • A plan defines indicators and objectives, making it easier to demonstrate the impact of the work.

What tools do we use?

To plan clearly and systematically, we use project management tools, shared documents, and visual dashboards that allow us to organize tasks, coordinate the team, and offer the client a transparent view of progress.

Google Drive

It allows us to work collaboratively, keep versions up to date, and ensure that both the team and the client have access to relevant information at any time.

ClickUp

We use it to plan activities, assign responsibilities, set deadlines, and visualize the progress of the project. This allows us to maintain an orderly and completely transparent workflow.

Google App Script

We use Google Apps Script to automate the submission of articles. Thanks to these automations, we prevent tasks from being overlooked and ensure that the entire process moves forward steadily.

What does SEO content creation include?

Content writing is not just about generating text. Content must be created using optimization criteria and with a focus on results. It is also important that the texts generate traffic results so that they can later be improved in terms of interaction.

Keyword research

We identify the terms your customers search for to guide each piece of content.

Editorial planning

We define topics, objectives, and formats aligned with your strategy.

Optimized writing

We create clear, original, and relevant content using on-page SEO techniques.

Technical optimization

We improve titles, subtitles, meta descriptions, links, and images.

Strategic publication

We upload content with the correct structure to maximize its positioning.

Continuous updating

We periodically review and optimize content to maintain and improve rankings.

Benefits of content creation

Not only do they generate traffic to the website, they can also help to be a source of audiences or a link option for organic positioning.

Why develop an SEO content strategy?
  • Increase your visibility on Google

    Attract more visitors without paying for advertising.

  • Generate quality traffic

    People who are genuinely looking for your products or services.

  • Build brand authority

    By providing useful and relevant information.

  • Improve the user experience

    With clear and well-structured content.

  • Boost conversions

    By accompanying the user from the search to the purchase decision.

  • Sustainable results

    That are maintained and improved over time.

What does technical optimization include?

Based on the audit, we took a starting point to prioritize actions and made a series of improvements to the website to improve its quality for Google.

Error correction

Incidents such as 404 errors, broken links, and others.

Proposal for new modules

Generate a proposal for the modules needed to improve positioning.

Content optimization

Propose attractive improvements for search engines

Speed improvements

Propose changes to improve loading speed

We also include UX/UI improvements.

In our proposal for improvements, it is important to define what interaction improvements we should propose to make the website attractive for conversion.

Better SEO results
  • Lower bounce rate
  • Longer time on page
  • Better loading speed
  • Better indexing and crawling
  • Superior mobile optimization
Better results on other channels
  • Higher conversion rates in paid campaigns (SEM, social ads, etc.)
  • Improved brand perception
  • Higher retention and loyalty rates
  • Better compatibility with content strategies
  • Reduced cost per acquisition

Tools we use

We have to base our proposals for website improvements on data, so we use various tools that allow us to interpret the data correctly and enable us to implement changes without relying on the web developer.

Microsoft Clarity

This tool allows us to have a direct view of the most important points of leakage or interaction on the website in order to make more specific proposals.

Google Analytics

With Google Analytics correctly configured, we can obtain a very comprehensive overview of what happens from the moment the user arrives at the website.

Google Tag Manager

It allows us to carry out implementations without directly intervening in the website's code.

How we achieve continuous growth

While there is a search volume that we try to cover, we are constantly looking for new terms that can even help the business gain insight into venturing into other countries or expanding its offering.

Detection of related terms and concepts

With the initial offering that expands the scope of content and attracts new audiences.

Identification of new lines of business

Based on search patterns, emerging needs, or gaps in the market.

Exploration of new segments or geographic markets

Based on search trends and user behavior.

Competitor analysis and content gaps

To discover spaces that are not yet being exploited.

Strategic content development

Aimed at capturing search intent in the early and late stages of the funnel.

Validating opportunities with data

Such as volume, positioning difficulty, and conversion potential.

Other ways to achieve continuous growth

Through constant optimization
  • Improving existing content based on actual performance.
  • Adjusting the site architecture to improve crawling and user experience.
  • Maintaining continuous monitoring of keywords, trends, and competition.
Through innovation and expansion
  • Creating new content pieces geared toward emerging opportunities.
  • Exploring new categories or markets where there is unmet demand.
  • Integrating new products, services, or approaches identified by SEO analysis.

Benefits of continuous growth based on SEO

The continuous approach offers tangible benefits that impact both visibility and business results.

How does SEO-based growth help us?
  • Greater sustained organic visibility

    By working continuously, the site maintains and improves its search engine rankings, ensuring a steady flow of traffic.

  • Increase in qualified traffic

    New opportunities attract users with genuine intent, better aligned with the business offering.

  • Diversification of acquisition channels

    Increasing organic reach reduces dependence on paid campaigns and improves the stability of the sales funnel.

  • Improvement in competitive positioning

    By occupying spaces that competitors have not explored, the brand gains an advantage in specific niches and emerging markets.

  • Greater adaptability

    Continuous analysis allows you to react quickly to changes in trends, algorithms, or search behavior.

  • Increase in conversions and business opportunities

    Attracting more relevant traffic and expanding the reach of your offering has a direct impact on sales, leads, and inquiries.

SEO that not only attracts visitors, but customers

Join the companies that are growing with SEO strategies adapted to the age of AI.

Request your free SEO Audit ➜